BBB seal

The Super Bowl Champs are Going to Disneyland!

Rams at DisneyLand

February 13, 2022, The Los Angeles Rams became Super Bowl Champions against a close game to the Cincinnati Bengals. Super Bowl LVI was hosted in the SoFi Stadium in California, and ESPN was broadcasting from Disneyland Resorts. After the successful Super Bowl victory, Quarterback Matthew Stafford, MVP Cooper Kupp, and Aaron Donald all answered the famous question, “What are you going to do next?” with the best answer possible- “I’m going to Disneyland!”

The Walt Disney World Company celebrates the Super Bowl champs with a parade down Main Street with our favorite Disney characters and the game’s MVP. This is a tradition that these players hold in their hearts. The team’s champions take their families to the most magical place on earth, after what we can only imagine is the most magical game of their life. Playing professional football places a ton of sacrifices on these families, and to celebrate the hard work played on the field, what better way is there than to put on some Mickey Ears and laugh with Goofy and Donald Duck. 

The “I’m going to Disney World” tradition, like every Disney story has a once upon a time…

Michael Eisner (Disney CEO 1984-2005) and his wife, Jeana Eisner recall the birth of the famous slogan in a Sports Illustrated interview-

“In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, ‘Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?’ Rutan responded, without hesitation, ‘I’m going to Disneyland.’ And of course I go, ‘Wow, that’s cool! You made the right choice.’ But my wife interjects: ‘You know, that’s a good slogan.’”

At the time, Super Bowl XXI was around the corner, where the New York Giants and Denver Broncos were set to play each other. Could there be a better time to air this commercial than after the Super Bowl? Disney realized quickly the pixie dust that was on this idea and reached out to both quarterbacks, Phil Simms and John Elway. Disney presented both quarterbacks with the same offer: $75k after the Super Bowl when asked “What you are going to do?” reply into a Disney camera with “I’m going to Disney World” and “I’m going to DisneyLand.” Both players would be asked to say it twice for airings on both sides of the coasts. 

John Elway signed Disney’s contract right away, while Phil Simms was on the fence about it… until he caught wind that Elway eagerly signed the offer. It was a good thing that Phil Simms did, because he took the Giants to a Super Bowl victory defeating the Broncos 39-20. He was the first athlete in history to say, “I’m going to Disney!” This slogan is now used in response to huge victories from NBA MVP’s to American Idol winners. The famous commercial usually has the “When You Wish Upon a Star” song in the background, and an outline of Cinderella or Sleeping Beauty’s Castle, and can bring a tear to anyone’s eye. 

As DVC members, we hold this belief; when in doubt, going to Disney. This is a tradition that has been going strong for 35 years now, and we don’t see it stopping anytime soon. 

Talk to UsFor more information on Disney Vacation Club, its resorts, and the magical vacations you can have at great value by becoming a member through DVC resale, feel free to talk to any of our friendly professionals with DVC Resale Experts at 844-DVC-FANS (382-3267) or email us at
Disney Blogger Nicole and Disney CEO Bob Iger

Sparkly Nicole

Nicole is a native Floridian who attended the University of Central Florida and decided to call the land of theme parks home. She’s been sharing magical tips, tricks and Orlando travel and tourism favorites online for over a decade.

No Comments

Post A Comment

Related Posts

Official Disney 100 Years of Wonder Logo with silver writing on a blue background with sparkles on two corners

Disney 100 Year Anniversary Celebration

Disney has become such a major part of not only American culture but life around the world. The visual of Mickey Mouse crosses language barriers and can bring a smile to a face of any age. As the Disney 100 Years of Wonder celebration kicks

A pastel sky sits behind the white light lined train station and buildings that frame it on Main Street at Magic Kingdom
Disney Vacation Club

How Long Does it Take to Sell DVC?

Members sell DVC points for all kinds of reasons. It could be that vacation interests have changed and you just want out. In contrast, members may decide to sell Disney points in order to buy a new DVC contract at a different home resort. Whatever

Grand Floridian white building exterior with balconies
Average Resale Prices

DVC Average Resale Price May 2023

We’re back again with excellent per point prices in this DVC average resale price series update! This time we’re taking a look at the DVC average resale price May 2023 presented overall and at each Disney Vacation Club home resort individually. These numbers are based